Behavioral Finance is how our brain views and makes choices when it comes to money. It is a blend of finance, economics, and psychology. I believe the first step in taking control of your financial future is to self-reflect on how you manage and make decisions. Money beliefs can come from numerous places including your families, friends, and/or the news. Behavioral finance plays a role in how in how you spend, save, and invest.
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.” -Benjamin Graham, Economist